AtoZ was founded by three friends who had one thing in common—they were irked at the relentless amount of low quality goods that came from overseas, and the difficulty it presented to try to buy American when shopping online. They were routinely spending so much time researching American-made goods available for purchase, that they figured they might as well spread the love and share the knowledge with other like-minded consumers.
When it comes down to it, we know many people would support the US economy and would love to buy American—if only they knew how, and they could do so conveniently. Products on big-box retail sites are often vague, and sometimes even intentionally deceptive. The watershed moment in AtoZ’s creation came when one of our founders ordered an expensive kitchen item, allegedly made in Germany from stainless steel as according to the product’s detail page. Upon unboxing the item, the first thing he was greeted with was a big “MADE IN CHINA” sticker on the handle. It literally broke in half within month. AtoZ was founded with the express purpose that this need not happen to a single one of our users. Our “let us try it first” program ensures that this is the case.
The philosophy of the folks at AtoZ is this: